Soulby, Sons & Winch Ltd Oval Black Backed Steel

Soulby, Sons & Winch Ltd black backed steel tray dating from the 1910s. The brewery was based in Alford, Lincolnshire.
Soulby, Sons & Winch Ltd black backed steel tray dating from the 1910s. Edward Harding Soulby was a brewer and maltster who. along with his younger brother John Cooke Soulby, traded as E.H.Soulby & Co. in New Bollingbroke, Lincolnshire, in the 1840s. By 1851 Edward had moved to Coningsby where he traded as a brewer, maltster and brickmaker. John took his own life in 1854. After selling his Bollingbroke brewery, Edward purchased a small brewery and maltings from Thomas Bradley on West Street, Alford, in 1869. Edward immediately built a new five storey Anchor Brewery on the same site that year. Another malthouse was purchased six miles from Alford, in Partney. By 1870 Edward's sons, Edward and Frederick, had become partners in the business and the firm traded as E.H.Soulby & Sons. Edward died in 1890 leaving his sons to run the business which included the Anchor Brewery in Alford, a maltings at Partney, and branches at Coningsby and Boston. In 1896 Frederick became the second Soulby family member to commit suicide leaving Edward as sole owner of the business. Unable to cope after his brother's death, Edward merged with T.M.Winch & Co., brewers in Louth. The new Company was registered as Soulby, Sons & Winch Ltd with 83 public houses. The first Board of Directors consisted on a mix of Soulbys and Winchs. After attempting to take his own life Edward was declared insane in 1897. Despite the misfortune of Edward, Soulby, Sons & Winch Ltd became profitable within three years and it embarked on a strategy of expansion. In 1899 it purchased a number of public houses from the Old Leake Brewery of George Henry Horton and in 1900 it acquired the Phoenix Brewery of Bellamy & Ashton (Sleaford) with 12 public houses. The Phoenix Brewery was closed followed by the Louth Brewery in 1902. By 1907 the Soulby family lost control of the business with the Winchs now sole owners. During the 1920s the firm's best selling ale by far was XXX mild which accounted for 65% of its sales. In 1945 a serious fire destroyed part of the brewery tower, its roof, and some equipment. Despite this setback, the business profits during the 1940s were bouyant. After record profits in 1949, trading in 1950 and 1951 proved difficult and the Company made losses in both years. In 1951 the Anchor Brewery, with 144 tied houses, was acquired by J.W.Green Ltd, a highly ambitious firm based in Luton. The Anchor Brewery was closed in 1952 and was demolished in 2008.
More Information
Brewery Origin England
County Lincolnshire
Reverse Finish Black Backed
Tray Manufacturer Unknown
Tray Material Steel
Year Of Manufacture 1910
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