{"id":5500,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/brewerytrays.co.uk\/wp\/?post_type=product&p=5500"},"modified":"2025-12-13T11:39:16","modified_gmt":"2025-12-13T11:39:16","slug":"alton-co-ltd-showcard-3","status":"publish","type":"product","link":"https:\/\/brewerytrays.co.uk\/wp\/product\/alton-co-ltd-showcard-3\/","title":{"rendered":"Alton & Co. Ltd Cardboard Showcard"},"content":{"rendered":"

Alton & Co. Ltd showcard dating from 1922.<\/p>\n

Pre-registration 1788-1887<\/strong><\/em><\/p>\n

The business was founded by Thomas Lowe in Derby in 1788.
\nThe Wardwick Brewery was transferred by Thomas to his son, Charles Matthew Lowe, in 1828.
\nIn 1838, the brewery was acquired by Moreton Charles Wedge. The firm traded as M.C.Wedge until it was sold to William Alton and Edward Barnett in the 1850s.
\nThe business traded as Messrs Alton & Barnett (Successors to M.C.Wedge) until 1869 when the partnership was dissolved and William Alton became the sole owner. In 1873 George D’Arcy Clark joined William Alton as a partner in the business, and together they were responsible for considerable sales growth.<\/p>\n

Post-registration to Closure 1888-1922<\/strong><\/em><\/p>\n

The Company was registered in 1888 and re-registered as Alton & Co. Ltd in 1899, with 91 public houses.
\nIn 1895 the Company purchased the business of the Weall Brothers which was based on Ashbourne Road, in Derby.
\nThe last family member was Hepworth Tripolet Alton who died at a young age in 1903.
\nAs a result, the Wardwick Brewery was acquired by Stretton’s Derby Brewery Ltd in 1903 with 154 tied houses.
\nIn addition to the Warwick Brewery, and the Company’s offices on the same site, Alton & Co. Ltd operated extensive maltings in Derby and Castle Donnington.
\nAlton & Co. Ltd was run as a separate business until its closure in 1922.
\nSome of the buildings on the Wardwick Brewery site survived until the 1960s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alton & Co. Ltd showcard dating from 1922.
\nThe Wardwick Brewery was based in Derby, Derbyshire.<\/p>\n","protected":false},"featured_media":11717,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[411],"product_tag":[],"class_list":{"0":"post-5500","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-showcards","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/comments?post=5500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media\/11717"}],"wp:attachment":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media?parent=5500"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_brand?post=5500"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_cat?post=5500"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_tag?post=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}