{"id":4480,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/brewerytrays.co.uk\/wp\/?post_type=product&p=4480"},"modified":"2025-12-12T14:27:35","modified_gmt":"2025-12-12T14:27:35","slug":"william-gaymer-son-ltd-small-round-tin","status":"publish","type":"product","link":"https:\/\/brewerytrays.co.uk\/wp\/product\/william-gaymer-son-ltd-small-round-tin\/","title":{"rendered":"William Gaymer & Son Ltd Small Round Tin"},"content":{"rendered":"

William Gaymer & Son Ltd tin tray dating from the 1960s.<\/p>\n

Origins of the Norfolk Firm<\/strong><\/em><\/p>\n

The origins of the Norfolk firm date from the 17th century.
\nThe modern founder of the business was the second William Gaymer who, by the mid 1800s, built the family business to the point where it employed 400 men, had a London office, held a Royal Warrant, traded strongly in the export market, and was a household name.
\nBefore the turn of the 20th century Gaymers had won seven awards at Royal Agricultural Shows and The Royal Horticultural Society’s silver Banksian Medal.<\/p>\n

The Attleborough Factory<\/strong><\/em><\/p>\n

In 1896 Gaymers moved its business from Banham to Attleborough.
\nThe Company was registered in 1906 as William Gaymer & Son Ltd.
\nIn 1940 the factory was seriously damaged by enemy bombing, which resulted in a reconstruction which was completed in 1947.<\/p>\n

Showerings Ltd Acquisition<\/strong><\/em><\/p>\n

In 1961 the Company was acquired by Showerings Ltd in Shepton Mallet.
\nShowerings merged with Allied Breweries Ltd in 1968 and the Company became Allied-Lyons plc.
\nThe cider business was demerged via a management buyout in 1992, and a new Company called the Gaymer Group was formed.
\nIn 1994 the Gaymer Group was purchased by Matthew Clark plc which transferred all its production to Shepton Mallet.
\nThe Attleborough factory was closed in 1995.
\nMatthew Clark was purchased by Constellation Brands in 1998 which sold the Company to the C&C Group PLC in 2010.
\nIn 2016 it was announced that production would be transferred from Shepton Mallett to Clonel in Ireland.<\/p>\n","protected":false},"excerpt":{"rendered":"

William Gaymer & Son Ltd tin tray dating from the 1960s.
\nThe Company was based in Attleborough, Norfolk.<\/p>\n","protected":false},"featured_media":10197,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[366],"product_tag":[],"class_list":{"0":"post-4480","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cider-trays","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product\/4480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/comments?post=4480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media\/10197"}],"wp:attachment":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media?parent=4480"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_brand?post=4480"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_cat?post=4480"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_tag?post=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}