{"id":4403,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/brewerytrays.co.uk\/wp\/?post_type=product&#038;p=4403"},"modified":"2025-11-05T09:26:32","modified_gmt":"2025-11-05T09:26:32","slug":"flowers-breweries-ltd-owned-by-whitbread-co-ltd-small-round-tin-4","status":"publish","type":"product","link":"https:\/\/brewerytrays.co.uk\/wp\/product\/flowers-breweries-ltd-owned-by-whitbread-co-ltd-small-round-tin-4\/","title":{"rendered":"Flowers Breweries Ltd (Owned by Whitbread &#038; Co. Ltd) Small Round Tin"},"content":{"rendered":"<p>Flowers Breweries Ltd tin tray dating from 1960s.<\/p>\n<p><em><strong>Foundation of Flower&#8217;s Brewery<\/strong><\/em><\/p>\n<p>The business was founded by Edward Fordham Flower in 1831. The original brewery was located on Brewery Street, Stratford-upon-Avon.<br \/>\nIn 1852 Edward was joined by his son Charles, and later by his younger son, Edgar, and traded as E.F.Flower &amp; Sons. The firm&#8217;s famous Shakespeare trade mark was first used in the 1850s.<br \/>\nThe original site proved too small, and, although it continued to operate, a new brewery was built on Birmingham Street, Stratford-upon-Avon, in 1874.<br \/>\nThe Company was registered as Flower &amp; Sons Ltd in 1888.<br \/>\nAt this time much of Flower&#8217;s trade was through the export of its &#8216;India Pale Ale&#8217;<\/p>\n<p><em><strong>20th Century Trading &amp; Takeover<\/strong><\/em><\/p>\n<p>As business continued to grow both home and abroad, the new brewery was continually upgraded, and, through a number of brewery aquisitions, Flowers tied estate increased considerably.<br \/>\nBy the turn of the 20th century trading conditions were far more difficult and the ambition to become a national brewer diminished.<br \/>\nAfter WWI the Company continued to trade as an important provincial brewer and further acquisitions increased the estate to 350 tied houses.<br \/>\nThe Company, and its Stratford-upon-Avon brewery, was acquired by J.W.Green Ltd in 1954 which changed the name to Flowers Breweries Ltd.<br \/>\nFlowers Breweries Ltd was responsible for the intoduction of &#8216;Flower&#8217;s Keg&#8217; in 1956.<br \/>\nFlowers Breweries Ltd was acquired by Whitbread &amp; Co. Ltd in 1961.<br \/>\nThe Stratford-upon-Avon brewery was closed in 1968 when Whitbread &amp; Co. Ltd merged Flowers with West Country Breweries Ltd to form Whitbread Flowers Ltd.<br \/>\nAll brewing was transferred to Cheltenham.<br \/>\nThe Flowers IPA brand name is still being used by AB InBev.<\/p>\n<p>The manufacturer&#8217;s mark states &#8211; Made in Great Britain by Reginald Corfield Ltd. 0046<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flowers Breweries Ltd tin tray dating from 1960s.<br \/>\nThe brewery was based in Stratford-upon-Avon, Warwickshire.<\/p>\n","protected":false},"featured_media":10127,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[379],"product_tag":[],"class_list":{"0":"post-4403","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-england-1960s","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/comments?post=4403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media\/10127"}],"wp:attachment":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_brand?post=4403"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_cat?post=4403"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_tag?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}