Arthur Guinness, Son & Co. Ltd tin tray dating from the 1960s.<\/p>\n
Arthur Guinness 1725 to 1803<\/strong><\/em><\/p>\n In the mid-1750s Arthur Guinness started brewing ales in Leixlip, County Kildare, moving to the St. James’s Gate Brewery in Dublin, in 1759. The 34 year old signed a 9,000 year lease on a brewery previously owned by Mark Rainsford. It was a big risk as the brewery was abandoned and many other breweries were competing for the same water supply. Expansion Brewing Stout<\/strong><\/em><\/p>\n The brewing of stout, a stronger and more full bodied version of porter, began in the early 1820s. New Headquarters & New Park Royal Brewery in London In the early 1930s Guinness was exporting a million barrels a year from Dublin to Britain, making economic sense to set up a new brewery and headquarters in West London. Famous Advertising<\/strong><\/em><\/p>\n Before the 1930s Guinness produced almost no advertising, instead using word of mouth to sell its products. Guinness, the Modern Era The Company name changed to Guinness plc in 1982. The manufacturer’s mark states – Printed in Great Britain by Reginald Corfield Ltd 0030 The tray featured has been exported to the USA market from Ireland.<\/p>\n","protected":false},"excerpt":{"rendered":" Arthur Guinness, Son & Co. Ltd tin tray dating from the 1960s.
\nIn addition to a small range of ales, Arthur Guinness also brewed porter, which at that time was new to the Irish market.
\nBy 1769 Arthur Guinness ceased brewing ales and concentrated all his efforts on the production of porter, cornering the Irish market and capturing a share of the English trade, revolutionising the brewing industry at the same time.
\nArthur Guinness died in 1803 leaving his son, Arthur Guinness II, to inherit the business.<\/p>\n
\nIn 1825 Guinness was available abroad and by 1838, Guinness’s St. James’s Gate Brewery was the largest in Ireland.
\nThe firm’s famous Harp Motif was adopted in 1862 and registered as a trade mark in 1875.
\nIn 1881 the annual production of Guinness had surpassed one million barrels, and by 1914 St. James’s Gate was the world’s largest brewery.
\nAs a result of the Anglo-Irish trade war, Guinness decided to move its headquarters to London in 1932,
\nwhilst brewing continued in Dublin at St. James’s Gate.<\/p>\n
\n<\/strong><\/em><\/p>\n
\nThe slogan ‘Guinness is Good for You’ was well established by that time.
\nThe art deco Park Royal Brewery was built between 1933 and 1936, and was fully operational by 1937. The brewery buildings were all one hundred feet high and made of distinctive brown brick, each with inter-connecting bridges.
\nAt its peak in the early 1960s, the Park Royal Brewery was producing a staggering 1.6 million barrels of stout per annum, eight times more than any other large brewery at that time.<\/p>\n
\nIn the face of falling sales, Guinness was responsible for some of the most memorable marketing campaigns ever produced, especially during the 1930s and 1940s.
\nThe most notable and recognisable series of advertisements was created by the firm S.H.Benson Ltd, primarily drawn by the artist John Gilroy.
\nBenson’s created posters that included slogans such as ‘Guinness for Strength’, ‘Lovely Day for a Guinness’, ‘Guinness Makes you Strong’, and ‘My Goodness My Guinness’, to name a few.
\nMost famous were Gilroy’s cartoon characters, especially those with zoo animals accompanied by their zookeeper.
\nHis most widely recognised adverts involved the Guinness toucan which first appeared in 1935.<\/p>\n
\n<\/strong><\/em><\/p>\n
\nIn 1997 Guinness merged with Grand Metropolitan plc to create a new Company, Diageo.
\nDiageo ceased the production of Guinness at the Park Royal Brewery in 2005, transferring all brewing back to the Dublin site.
\nThe Park Royal Brewery site was demolished in 2006.
\nIn 2018 Guinness opened its first brewery in 64 years in Baltimore, Maryland, USA.
\n<\/strong><\/em>The St. James’s Gate Brewery continues to operate as one of the most profitable beweries in the world, although sadly there are no longer any Guinness family members on the board.
\nThe Guinness Storehouse, a brewery museum and the ‘Home of Guinness’, is Dublin’s most popular tourist attraction.<\/p>\n
\nThe St. James’s Gate Brewery is still operating in Dublin, Ireland.<\/p>\n","protected":false},"featured_media":9951,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[435],"product_tag":[],"class_list":{"0":"post-4229","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ireland-1960s","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product\/4229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/comments?post=4229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media\/9951"}],"wp:attachment":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media?parent=4229"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_brand?post=4229"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_cat?post=4229"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_tag?post=4229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}