{"id":3765,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/brewerytrays.co.uk\/wp\/?post_type=product&#038;p=3765"},"modified":"2026-03-27T16:24:53","modified_gmt":"2026-03-27T16:24:53","slug":"william-mcewan-co-ltd-round-black-backed-steel","status":"publish","type":"product","link":"https:\/\/brewerytrays.co.uk\/wp\/product\/william-mcewan-co-ltd-round-black-backed-steel\/","title":{"rendered":"William McEwan &#038; Co. Ltd Round Black Backed Steel"},"content":{"rendered":"<p>William McEwan &amp; Co. Ltd black backed steel tray dating from the 1930s.<\/p>\n<p><em><strong>Foundation of the Fountain Brewery<\/strong><\/em><\/p>\n<p>William McEwan founded the Fountain Brewery in Fountainbridge, Edinburgh, in 1856.<br \/>\nAfter establishing a sizeable market share in the industrial regions of the Scottish lowlands, from the early 1860s McEwan began building his successful colonial export trade. His main beer, McEwan&#8217;s India Pale Ale became the foundation for much of the Company&#8217;s reputation both at home and abroad.<br \/>\nIn 1865 the Company&#8217;s &#8216;Hand Supporting a Globe&#8217; logo was introduced and became its official trade mark in 1880.<br \/>\nBy the 1870s McEwan&#8217;s beers were widely available in England, and the Company employed 170 men and boys.<br \/>\nBy 1880 the Fountain Brewery site covered 12 acres.<br \/>\nIn 1886, as he was about to enter Parliament, William McEwan employed his nephew, William Younger, as the Company&#8217;s Managing Director.<\/p>\n<p><em><strong>William McEwan &amp; Co. Ltd Registration<\/strong><\/em><\/p>\n<p>When the Company was registered as William McEwan &amp; Co. Ltd in 1889, the Fountain Brewery was the largest in Britain owned by a single individual.<br \/>\nBy the turn of the twentieth century McEwan&#8217;s held a significant market share in Scotland, a 90% share of the Tyneside market, and was exporting to Scottish expatriates across the British Empire.<br \/>\nIn 1907 the firm acquired the trade and goodwill of Alexander Melvin &amp; Co. when it closed.<br \/>\nBy 1914 McEwan&#8217;s bottled beers were distributed across Britain.<\/p>\n<p><em><strong>Scottish Brewers Ltd<\/strong><\/em><\/p>\n<p>McEwan&#8217;s finances had diminished as a result of the Great Depression in 1929 and 1930 which resulted in a defensive merger with its rival William Younger &amp; Co. Ltd in 1931, to form Scottish Brewers Ltd.<br \/>\nOnly certain financial and technological resources were amalgamated and both companies continued to brew and market their own ales separately.<br \/>\nMcEwan&#8217;s was the dominant exporter of the two Companies and, in 1931, it was responsible for the lead role in a newly formed business, McEwan-Younger Ltd, which served the overseas market.<br \/>\nBrewing for McEwan-Younger Ltd was, however, operated at Younger&#8217;s Abbey Brewery.<br \/>\nDuring the 1930s McEwan&#8217;s became the pioneer of keg beer in Scotland.<br \/>\nIn 1935 McEwans&#8217; &#8216;Cavalier&#8217; trade mark was introduced to the market.<br \/>\nAs a result of the falling export trade after the Second World War, the Abbey Brewery was closed and converted into offices.<\/p>\n<p><em><strong>McEwan&#8217;s Modernisation Programme<\/strong><\/em><\/p>\n<p>After a costly five year investment programme for expansion and modernisation between 1958 and 1963, the Company doubled its output.<br \/>\nScottish Brewers Ltd merged with Newcastle Breweries Ltd to form Scottish &amp; Newcastle Breweries Ltd in 1960.<br \/>\nMcEwan&#8217;s Export became one of three core brands, the others being Newcastle Brown Ale and Younger&#8217;s Tartan Special.<br \/>\nMcEwan&#8217;s export beers were re-branded MacEwans for easier pronunciation.<br \/>\nIn 1973 the Fountain Brewery was moved and rebuilt a short distance from the original site. It pioneered the use of computer control for the entire brewing process.<br \/>\nBy 1975 McEwan&#8217;s Export had become the best selling canned beer in Britain.<\/p>\n<p><em><strong>Closure of the Fountain Brewery<\/strong><\/em><\/p>\n<p>In 2004 the McEwan&#8217;s range of ales was brewed at the Caledonian Brewery and the Fountain Brewery was closed in 2005.<br \/>\nThe last cask conditioned ale to be brewed was McEwan&#8217;s 80\/- which stopped in 2006.<br \/>\nBrewing and canning of McEwan&#8217;s Export was transferred to John Smith&#8217;s brewery in Tadcaster.<br \/>\nThe McEwan&#8217;s brands were acquired by Heineken UK Ltd when it bought Scottish &amp; Newcastle Breweries Ltd in 2008.<br \/>\nIn 2011 the independent brewer Wells &amp; Young&#8217;s Ltd, acquired the McEwan&#8217;s portfolio.<br \/>\nIn 2017 Marstons PLC purchased Wells &amp; Young&#8217;s Ltd and as a result it inherited the McEwan&#8217;s brand.<br \/>\nThe Carlsberg Marston&#8217;s Brewing Company currently own the brand.<\/p>\n<p>The manufacturer&#8217;s mark is simply a number &#8211; 6787<\/p>\n","protected":false},"excerpt":{"rendered":"<p>William McEwan &amp; Co. Ltd black backed steel tray dating from the 1930s.<br \/>\nThe Fountain Brewery was based in Edinburgh, Lothian.<\/p>\n","protected":false},"featured_media":9520,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[641,386],"product_tag":[],"class_list":{"0":"post-3765","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-highlighted-items","7":"product_cat-scotland-1930s","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/comments?post=3765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media\/9520"}],"wp:attachment":[{"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_brand?post=3765"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_cat?post=3765"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/brewerytrays.co.uk\/wp\/wp-json\/wp\/v2\/product_tag?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}