Holt, Plant & Deakin Deep Round Tin

Holt, Plant & Deakin tin tray dating from the 1980s.

An Allied Breweries Ltd Marketing Experiment

Holt, Plant & Deakin brewery was a marketing experiment by Allied Breweries Ltd.
The name was derived from three closed breweries, the Holt Brewery Co. Ltd of Birmingham, Thomas Plant & Co. Ltd of Netherton, and James Henry Deakin of Manchester.
A number of Allied's stuggling Ansells pubs were refurbished and supplied by a new local micro brewery, Holt, Plant & Deakin.
Brewing commenced at Langley, near Oldbury, at the former Bridge Inn, when it was renamed the Holt's Brewery Inn, in 1984.

A Second Brewery in Wolverhampton

The Company opened a second brewery in Wolverhampton, in 1989.
Holt's 'Entire' became a favourite beer favoured by local CAMRA drinkers.
An estate of over 50 public houses was established by Allied Breweries Ltd.
When the Wolverhampton operations became the firm's preferred brewery, business started to decrease.
Brewing under the name of  Holt, Plant & Deakin ceased in 1996.
Both premises were converted to the 'Firkin' format.

The manufacturer's mark states - Product Simplicity